An amateur naturalist, fly-fisherman and coffee lover; When not running a bustling coffee shop, William can be found seeking solace through connection of line to the cool, spring fed streams of the Driftless amidst the conversations of riffle and stone. He began photography with a simple purpose: More accurately presenting the world he sees.

With a background in product, lifestyle and editorial photography I am able to create images that bring life and context to the out of context. Working for a range of local businesses I have been able to adapt my skills to any setting and successfully executing the vision of those I work with.